Investments in startups are typically associated with a higher degree of risk but also with exciting potential for accomplishment and pioneering spirit. Newton utilizes its expertise in strategy in management disciplines to support startup teams as an early stage investor and co investor. In addition Newton plays the role of investment manager aggregating and managing the interests of multiple early stage investors in startups.
Target areas of investment for Newton are technology in general with preference for direct to consumer business models. Startups that focus on fun and consumer delight are particularly attractive to Newton.